Privacy policy

Last updated November 12, 2026

RICO TEQUILA CO LLC operates RicoRoyale.com, the Rico Royale® Tequila website. This Privacy Policy describes how we collect, use, and disclose personal information when you visit our website, sign up for updates, contact us, or submit an inquiry.

Information We Collect

Information you provide. We collect the information you choose to share when you sign up for emails, contact us, or submit an inquiry. This may include your name, email address, phone number, business name, and the contents of your message.
Website activity and device information. Shopify and other tools used to operate the site may collect information such as your IP address, browser and device type, referring page, pages visited, and interactions with site features. These tools may collect this information through cookies and similar technologies.

How We Use Information

We use personal information to operate and improve the website, respond to inquiries, manage business relationships, send updates to subscribers, understand how visitors use the site, prevent spam and abuse, and comply with legal obligations. You can unsubscribe from marketing emails using the link in each email.

Cookies and Shopify

Shopify hosts our website. Cookies and similar technologies help the site function, remember preferences, and, where enabled, measure site activity. You can manage available choices through the site’s cookie controls or your browser settings. Blocking some cookies may affect site functionality.

Shopify processes information to provide website hosting and related services. For more information about Shopify’s privacy practices and choices, see the Shopify Consumer Privacy Policy.

Retailer and Delivery Links

RicoRoyale.com links to third-party sites, including Paradise Liquors and DoorDash, where visitors can check availability and place orders. The licensed retailer identified at checkout accepts alcohol orders, collects payment, and handles fulfillment. Information you enter at a third-party checkout, including payment and delivery details, is handled under that third party’s terms and privacy policy. For questions about an order or information you entered at checkout, contact the retailer or platform that handled it.

How We Disclose Information

We may disclose personal information to providers that help us operate the site, manage communications, measure site activity, and prevent abuse. We may also disclose information at your direction, when required by law, to protect our rights or the safety of others, or as part of a proposed or completed business transaction.

Retention and Security

We retain personal information as needed for the purposes described in this policy, including responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes. We use reasonable safeguards designed to protect personal information. Please avoid sending payment card details or other sensitive information by email or through our contact forms.

Your Privacy Choices

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information, or to opt out of certain uses. To make a request, email cheers@ricoroyale.com. We may need to verify your identity before acting on a request. Where applicable law provides an appeal right, you may use the same email address to appeal our decision.

Age and Children’s Privacy

This website is intended for people of legal drinking age in their jurisdiction. We do not knowingly collect personal information from children under 13. A parent or guardian who believes a child has provided personal information may email cheers@ricoroyale.com to request deletion.

Changes and Contact

We will post revisions on this page and update the date above. For questions about this policy or our privacy practices, email cheers@ricoroyale.com.